About Broadway Inbound
Broadway Inbound is the ticketing source for group buyers and the travel industry. Our dedicated team of professionals has decades of experience in ticketing, marketing, and operations, providing group and travel buyers with superior support and service.
For travel professionals, our simple booking system provides seamless access to inventory—direct from the box office—at unbeatable wholesale and group prices. And our flexible technology, available online or via our API, allows sales right up to the day of the show, secure access to order history and payment, and generous cancellation policies.
Broadway Inbound’s mission around the world is to educate the travel industry about Broadway and the world-class entertainment New York City offers. Our elite team of international sales and press representatives has brought Broadway to hundreds of tradeshows, special events, and sales missions in dozens of countries.
BI serves domestic and international travelers through partnerships with distributors and travel providers around the world. The goal is to provide easy access for visitors/travelers to purchase a ticket prior to their trip, offering value, convenience, and a secure way to book.
In additional to our FIT program, Broadway Inbound also provides direct inventory to select partners working within the New York metro area.
Broadway Inbound the preferred choice for group sales for live entertainment, including Broadway and Off-Broadway in NYC, the Metropolitan Opera, Philadelphia’s Forrest Theatre and Kimmel Cultural Campus, and more.
Our sales staff provides group buyers with top quality service, supported by cutting edge technology and systems that save time, reduce transaction costs, and provide an instant snapshot of activity.
Broadway Inbound offers an amazing series of fun extras, including an exclusive series of workshops, enhancing your groups experience and making their trip to NYC unforgettable.
Our workshops and classes are taught by seasoned Broadway professionals. Designed to enrich the theatrical experience, they are a great option for any group, from students to executives, and are tailored to fit the needs of each particular group. We offer a wide range of workshops − starting with the basics − that are accessible to all groups.
Broadway Inbound provides clients worldwide with ticketing services, information, and product training—designed to make the selling and buying of tickets more accessible to travelers globally.
Broadway Inbound works exclusively with travel press from around the world to promote Broadway to the tourism industry and international travelers. Imagine Communications and global press representatives work to familiarize travel writers with Broadway, pitch stories, and ensure that travelers know how to book tickets before they arrive in New York.
Broadway Inbound is a division of The Shubert Organization, which has been at the forefront of the American theatre for over 100 years. The Organization currently owns and operates seventeen Broadway theatres, six Off-Broadway venues, the Forrest Theatre in Philadelphia, as well as Shubert Ticketing and Telecharge, providing every segment of the entertainment industry with a single source for all its ticketing needs – box office sales, telephone sales, internet sales, season and subscription sales, group sales and more.
Broadway Inbound is proud of its association with The Shubert Foundation, the nation’s largest private foundation dedicated to sustaining and advancing the live performing arts in the United States. In 2021, The Shubert Foundation awarded a record $32.1 million to not-for-profit and professional performing arts organizations across the country.
Our exclusive online magazine is all about what’s playing on Broadway. Featuring insider articles and more, it’s free—and customizable—to help you educate your customers and simplify their decision making.Broadway Spotlight